Users will soon have a fresh option that allows them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform revealed that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a surge in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A significant portion of this material is deemed mass-produced AI material, a phrase for substandard, factory-style content that is frequently nonsensical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” commented a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its app tagged as AI-generated. Overall, more than 100 m media items are added to the service every day, making AI content a minor part of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the level of artificial media they view by accessing the content preference feature in the application and selecting “AI-generated content”. Additional categories that are already be controlled under the filter include current affairs, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s rules oblige creators to tag convincing AI-made content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the app will from now on apply an AI-generated tag to content created with its own AI tools, or identified by an cross-platform project for identifying artificial media. This action is designed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2 million AI literacy fund for experts and institutions to create informative material about using AI responsibly. This initiative will support non-profit groups specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid controversy over intentions to cut jobs for hundreds of review team members in Britain. The company is set to eliminate hundreds of positions in its user protection department in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most distressing content before it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
